Whyred X Balaz

The non squared man

As part of Beckmans College of Design’s project Fashion Collaboration, where fashion students collaborate and interpret existing fashion brands, I was asked to interpret Roland Hjort’s iconic brand Whyred. The collection was inspired by my fantasy around being a father and the paternity leave (Sweden has a mandatory 3 month long paternity leave). I wanted to give the Whyred man comfortable yet still sharp looking options to his everyday life as a stay-at-home dad. My goal was to create products for the contemporary man. A man who is not afraid of a softer look and more feminine materials.

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Press:

Lyx.se: Fashion Week Stockholm AW17 – Herrmodet steppar upp

Vogue.com, Beckmans College of Design AW17

Bon.se: Beckmans College of Design höst/vinter 2017

Damernasvärld.se: Höstmode 2017: Beckmans College of Design